What is J-Beauty and K-Beauty? Why should you choose them?

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J-Beauty is Japanese Skincare and K-Beauty is Korean Skincare. They are the secret to radiant, healthy and young skin. You can see that in the skin of these Asian beauties. Their skincare products are not only suitable for Asian skin types, but also for Western skin types. We give you 3 reasons why you should choose J-Beauty & K-Beauty.


Asian beauties start taking care of their skin at a young age and are willing to invest in it. With time and prevention they try to get their skin under control. This in contrast to Western beauties, who often look for a solution when it's already too late. J-Beauty and K-Beauty are therefore mainly focused on, for example, hydration and protection of the skin against harmful external influences.


In general, Asian beauties have more sensitive skin than Western beauties. That is why they prefer to avoid products that contain aggressive ingredients and hard formulas. Instead, they much prefer to use natural ingredients such as green tea, aloe vera, ginseng, olive oil and honey, and so on. Natural ingredients are gentle on your skin and have many benefits too. Even if you do not have sensitive skin, but a dry or oily skin, natural ingredients are very suitable. Green tea, for example, contains antioxidants. Antioxidants are known to protect your skin from free radical damage.

Try the Innisfree product line “Green Tea”. Innisfree has its own green tea field on Jeju Island. There the green tea leaves are freshly picked.


Asian beauties only settle for the best of the best skincare products. The beauty market is very competitive there. They have to distinguish themselves from each other and they do this through innovation, among other things. Did you know that the BB Cream and BB Cushions are developed in South Korea? In the Western beauty market, the demand for skincare products is much less. That is why the Asian beauty market is more innovative than the Western beauty market and a reason for you to choose J-Beauty and K-Beauty.

Are you already convinced to try out our J-Beauty and K-beauty skincare products. Our focus is to curated products based on natural ingredients and your skin needs! 


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