Rosette is a J-Beauty brand that has specialized in facial cleansers for years. It was founded in 1934 and is known as a trusted brand in J-Beauty world to this day. Rosette's most popular product line is “Cleansing Paste”. “Paste means in Japanese: powder that has been kneaded into dough. Rosette's Cleansing Paste facial cleansers have a doughy texture.